The 3 Sessions on CASE NAIS Day 1 We're Looking Forward To
Shortly the conference session doors will open at CASE NAIS in Anaheim. I know that I, for one, am ready to trade the Boston cold and snow for a few days of sun and warmth. For the exciting hours we're inside, the QuadWrangle team will be looking forward to a few key sessions. On day one, three stand out to us:
1) 50 Percent Alumni Participation: It Takes Collaboration
Alex Eshelbrenner and Christina Jarke of St. Mark's School of Texas have combined forces to reach 50% alumni giving participation. Given benchmarks, they've clearly been crushing it. What's most intriguing is the clarity of partnership between engagement and annual giving. We all know there's no other way to get there, but these two have really done it.
That is exactly why our Isaac AI automatically curates school news to each constituent while embedding related appeals into the content:
2) Better Together: Using Advancement Collaboration to Increase Fundraising
Cathy Carlson and Erin Schwartz of Hillbrook School managed to increase annual giving by 55 percent. Fifty five. Here's why we're so excited about this session and exactly why it happened: "they fostered this growth by creating research-based synergy between development and marketing and communications."
We're excited to hear how Cathy and Erin have leveraged engagement research to fuel fundraising success. So much so that we have built QuadHub, our analytics platform, to look at a donor's social engagement, what emails they open from their alma mater, all their history in the database so our Isaac AI can figure out exactly what someone is most interested in giving to:
3) Scaling Genuine Conversations to Drive Annual Giving
Hustle's Roddy Lindsay and Tracey Perkins of St. Paul's School got personal (and fast and nimble) by leveraging SMS to engage alumni. The strategy leveraged Hustle's ability to connect a student bank to a school SMS account to engage alumni. Connecting students to alumni is such a powerful engagement strategy and we're looking forward to hearing more about the impact of this effort.