Curating University of Alabama, Birmingham for AASP keynote Jennifer Mulholland

Today at AASP, Jennifer Mulholland and her partner from Plenty, Jeff Schuck, will be presenting "The Big Data of Life: Listening to the Information All Around Us."

We're pretty excited about it!


En route to this session, we thought we'd pass some of Jennifer's public social data through Isaac, our AI fundraising platform, to extract some key concepts and interests of Jennifer's:

Below is a screenshot showing our backend machine learning toolkit that our data science team uses to tune Isaac with a number of Jennifer's key concepts:

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Then we decided to see what might get curated for Jennifer from our great partners at the University of Alabama, Birmingham:


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To be sure, Jennifer's interests in sports, the Utah Utes, healthy eating and nutrition are driving a lot of athletics content to her. And when our system does this for partners, engagement goes up and Isaac can even predict which designations Jennifer will give to.

Want to learn more? Find us at AASP17 in Chicago the The Hilton or drop us a line at

Nick Zecketsaasp17