While some marketing to alumni and donors will be iterative to things a team has marketed before - like a new type of membership recently added to a long running alumni association membership program - many things are just plain new.Read More
Starting in June, QuadWrangle schools can add goal deadlines to their AI-powered giving pages. With a couple clicks, you can add a visible fundraising thermometer and countdown clock to any campaign. Why is this crucial to fundraising? The fundraising thermometer doesn’t just measure a campaign’s heat – it raises it.Read More
Crisis is going to hit. And when it does, alumni will appreciate honesty and a personal connection.Read More
Check out this recap of new features and enhancements to our Events Management and QuadMail products over the month of April. We think you'll agree each improvement boosts the flexibility of the platform.Read More
Donor segmentation was the name of the game in the 80's. Then marketers evolved to better use of channels to build relationships with their buyers. Then in the last decade they fought to create an experience for their customers.
Now? It's all about relevance.Read More
Read our March Release Notes to review the new features and enhancements we made across all of our feature sets this month. You'll notice an emphasis on more design control and self-service functionality.Read More
In February, Deloitte, Fuqua School of Business at Duke and the American Marketing Association released results from their annual CMO Survey.
There are marketing leaders represented in the study from higher education, technology, consumer goods and other industries and here we summarize the top five insights.Read More
Late last year, Gartner, the leading technology evaluation and strategic tech planning consultancy, released their Top 10 Strategic Tech Trends. They are, as always, salient to any business leader and perhaps more than ever, to any university leader; notably those who lead advancement and alumni relations.Read More