Propensity to donate is one of the most important metrics for estimating alumni donations. Even your wealthiest alumni are unlikely to donate if they are disengaged from your university. Understanding and leveraging propensity can help you fully engage with alumni at every capacity level.
Content is a critical tool in increasing alumni engagement. Delivering substantial quantities of useful, interesting content can drive alumni propensity to donate by pulling alumni into university affairs. This whitepaper explores how to expand content offerings in a meaningful way.
Creating meaningful strategy is an ongoing challenge in the alumni engagement space. In this whitepaper, we walk through the essential outcomes of strategy and provide structure for setting actionable engagement goals.